What’s involved in Digital Marketing?
Becoming a professional digital marketing is more that Social Media marketing. Its all things marketing on the internet. There are many subjects in digital marketing. While specialization is very important to excel as a digital marketing, it is important for professional digital marketers to have a firm understanding of all the foundational concepts of digital marketing.
1. Website Management.
Websites are the core of digital marketing. Websites are the online offices. Digital marketing which leaves out website lacks a long-term perspective. Professional digital marketers must learn how to manage websites. WordPress is a good place to start.
2. Email Marketing
Email marketing is not spamming. Email marketing is an effort to generate business from business contacts via emails in a systematic way. Email marketing is done through tools and involves a lot of automation.
3. Search Engine Optimization and Marketing
There are more than 2 billion Google searches in every 26 minutes. Search engines are trusted by billions globally to give answers to burning questions they have. Imagine your product or service being recommended by Google?
4. Analytics and Big Data
In the digital age decisions must be made based on data. Gut feelings are great but data driven decisions are more likely to stand the test of validity. Digital marketing is anchored by Analytics and Big Data. Data collection, presentation, analysis and decision are critical to the DNA of digital marketing.
5. Social Media Marketing
Social media platforms are like the busy streets online. Billions of people are found there. Reaching out is easier there than anywhere else. Digital marketers need to master the art of getting people to know about their brands, products and services on Social Media. The critical part is here is generating business from social media activities.